The Media Trust
Ledbury Calendar

The Market Theatre
Rare Coins and Tokens

 

Ledbury Portal Community Forum

Guests can read the forums. To post a reply or new topic or have access to other forum functionality, please log in above with your site membership details.

Announcement

Welcome to our forum! I've added some new discussion areas and a place for announcements, small ads and even personals so go ahead, jump in and make the place your own. Portal members can log in above with their existing details to get the full features of the forum. To become a Portal member, create an account from the link at the top of the screen. Guests can read the forum anytime...

Add to: Mr. Wong Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Folkd Add to: Yigg Add to: Linkarena Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to: Furl Add to: Yahoo Add to: Spurl Add to: Google Add to: Blinklist Add to: Blogmarks Add to: Diigo Add to: Technorati Add to: Newsvine Add to: Blinkbits Add to: Ma.Gnolia Add to: Smarking Add to: Netvouz Information

#1 2012-11-21 16:37:44

johneager
Moderator

Squared Reporter

While all journalists make mistakes, and it is embarrassing to do so, it is prudent that editors check the copy and work of their journalists. That is a crucial role of the editor or editorial team and we have seen recently from the BBC what can happen when it fails.

This also happens at the local level. The Ledbury Reporter's startling cover story concerning the corporate giant Heineken offering £20 for interested people to attend a meeting to discuss “community issues “and develop a series of community-led projects, developed in part, from Ledbury’s Town Plan”” is a case in point.

[The Reporter has issued a correction on its website, and should also do so in its newspaper on Friday.]

One could imagine the undignified scramble to get their hands on that 20 quid. Why didn’t I take this approach with the Ledbury Portal to get local people interested in the community project of citizen journalism? Ah, £1400 that’s why not.

What the Ledbury Reporter fails to mention is that those attending will be encouraged to donate their 20 quids to charity.

But, of course, this story is inaccurate as Heineken’s Your Square Mile partner is not asking people to invite themselves – people have already been picked out and invited. Job done.

In P.R. terms that’s not a great start to this venture for corporate Heineken and its partner.

The biggest surprise for me was not that the Ledbury Reporter got its story wrong, nor that it is yet again engaging with a corporate giant on its front page, but that it is giving the oxygen of publicity to a partnership that could ultimately prove to be detrimental to the business model of the Ledbury Reporter itself.

News indeed!

I’ve a feeling that the Ledbury Reporter will, in time, come to regret this story even more than it does now.

The American owned, Worcester based, Malvern centric Ledbury Reporter is, after all, in business first and foremost to make money, not to provide a community service offering relevant local information to Ledbury people.

 

Forum Tools

Board information

Board statistics
Total number of registered users: 342
Total number of topics: 129
Total number of polls: 0
Total number of posts: 254
User information
Newest registered user: Elim Sports Church Ledbury
Registered users online: 0
Guests online: 2

Powered by Agora 2.5.5 Pantheon
© Copyright 2007 - 2008 Joomla Me!. All rights reserved.